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A grand vision defined : The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. Iger knew there was nothing to be gained from arguing over the past. The only thing that mattered was the future, and he believed he had a clear idea of the direction Disney needed to go. His vision came down to three clear ideas : Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think globally - and turn Disney into a stronger brand in international markets.
Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship whit Steve Jobs in his final years to an abiding love of the Star Wars mythology.
Iger writes, "My experiences from day one have all been in the media and entertainment world, but these strike me as universal ideas : about fostering risk taking and creativity; about building a culture of trust; about fueling a deep and abiding curiosity in oneself and inspiring that in the people around you; about embracing change rather than living in denial of it; and about operating, always, with integrity and honesty in the world, even when that means facing things that are difficult to face. These are abstractions, but my hope is that the stories and examples that are significant to me as I look back at the long arc of my career will help them feel more concrete and reatable, not just to the aspiring CEOs of the world but anyone wanting to be less fearful, more confindently themselves, as they navigate their professional and even personal lives."
