In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, , Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. The expanded edition includes : A new preface by the authors : Help ! My Ocean is Turning Red Updates on all cases and exemples in the book, bringing their stories up to the present time Two new chapters and an expanded third one - Alignment, Renewal, and Red Ocean Traps - that adress the mors pressing questions readers have asked over the past 10 years.

Auteur

Renée Mauborgne, W. Chan Kim

Éditeur

Harvard Business Review Press

ISBN

9781625274496

Langue

anglais

Année de publication

2015

Catégorie

Gestion et entrepreneuriat, Livre anglais

Nombre de pages

283

Condition

Très bon état